Old School Email Marketing. More Important, More Effective Than Ever.
It’s not sexy, but good old-fashioned email is still the most effective way to communicate and market online. Fans of Twitter, Facebook and YouTube understandably don’t agree. What’s not to
Jeff Jarvis, CUNY. Hyper Local News and Revenue. Looking Back.
Back in 2009, J-school professor; Jeff Jarvis, and Mark Potts of BackFence fame, asked me to contribute some online sales expertise to their ongoing research in hyper-local business models for
Newspapers Had Plenty of Warning. Could Have Been Local Online Powerhouses
Back in 2009, I was invited to moderate a panel at a newspaper conference in Hershey, Pa. The session was called: Best Practices of Successful Local Media Companies. For the
Best Practices 2018. Hyper Local News and Marketing Strategy.
What have we learned about managing a WordPress powered, hyper-local news and info website since 2011? The following is a list of best practices. Ignore them at your own peril.
Your Banner Ads Suck. How to Fix Your Internet Marketing Plan.
Nothing kills Internet revenue for hyper local media…. like crappy banner design. You work so hard explaining the benefits of advertising on your local news-site. Then you blow it. You
Hyper-Local Ads and Editorial Graphics
Design and development of graphics is a critical part of any website management plan. It’s even more important for those running Hyper-Local news & info sites like DownbeachBUZZ.com or ACprimetime.com.