It’s not sexy, but good old-fashioned email is still the most effective way to communicate and market online. Fans of Twitter, Facebook and YouTube understandably don’t agree. What’s not to love about ‘free’?
Fact: Reliable, permission-based marketing cuts through the clutter and land-mines associated with social media.
But, there’s no such thing as a free lunch. See: Example of Digital Share-Cropping.
Risk: Building your business on a 3rd party, free, online platform. You could find yourself victim of a spectacular bait & switch. You might get banned. Even worse, you could be shadow-banned…or de-platformed.
Professional email marketing costs money. It takes time. Much more effort. But as you can see below, quality content from a trusted source, can quickly grow your email subscriber count, open rate…and click-thru rate.