Hyper Local News Sites | Hyper Revenue Watch | Popular Posts

Jeff Jarvis, CUNY. Hyper Local News and Revenue. Looking Back.

Back in 2009, J-school professor; Jeff Jarvis, and Mark Potts of BackFence fame, asked me to contribute some online sales expertise to their ongoing research in hyper-local business models for news. These meetings, held at CUNY (City University of New York) were chock full of academics, journalists, investment and editorial execs. As the lone Internet revenue…

Advertising | Banner Design | How to... | Hyper Revenue Watch | Popular Posts | Sales

Your Banner Ads Suck. How to Fix Your Internet Marketing Plan.

Nothing kills Internet revenue for hyper local media…. like crappy banner design. You work so hard explaining the benefits of advertising on your local news-site. Then you blow it. You either have an overworked print designer create the banner, or you outsource the design work to someone who has no idea what the client wants….

Email Marketing | Hyper Local News Sites | Hyper Revenue Watch | Newspaper | Popular Posts | WordPress

Is WordPress a Local Newspaper & Radio Killer?

Some call WordPress a local newspaper killer. The open source, online publishing platform keeps getting better with age. WordPress levels the playing field for those who create, share and serve. Will WordPress really kill local media outlets like newspaper and radio? Not exactly. But it’s certainly stealing readership & listener count. Online news & info…

Hyper Local News Sites | Hyper Revenue Watch | Popular Posts | WordPress

Newspaper, TV & Radio Disrupted by Fast Moving WordPress

WordPress on a tear. Local TV, Radio and Newspapers are taking notice. Well, at least the smarts ones are. To date, this open-source platform called WordPress has been adopted and endorsed by most CBS Broadcast properties, as well as divisions within The New York Times, People Magazine and other media orgs with brains and a…

Hyper Local News Sites | Hyper Revenue Watch | Popular Posts | WordPress

WordPress: Save Money. Make Money

Many local media companies still rely on expensive & proprietary CMS; Content Management Systems, for their digital content platforms. Recently, CBS & Tribune smartly made the switch to WordPress. As Newspaper, TV and Radio see their local share of online revenue continue to slide, it’s even more important to cut expenses to the bone… without…

How to... | Hyper Revenue Watch | Newspaper | Popular Posts | Radio | Sales

A Digital Sale is Made on Every Call

When a local advertiser tells you they’re not interested in web advertising or digital marketing…and you walk away….that’s a sale. They ‘sold’ you on the fact that the Internet is not important to their business. When the Publisher or GM convinces you that a paywall is good for your news site, that’s a sale. They ‘sold you’…

Hyper Revenue Watch | Popular Posts | Radio | Sales | Television

7 Habits of Profitable, Hyper Local News

Still no sustainable business model for online news? That’s crazy talk!

Quite often, we read reports of online editorial success and greater activity in the hyper-local space. Far too many announcements include remarks about revenue plans being explored, or the difficulty of finding a way to pay the bills. This is in direct conflict with our research and field-testing, that clearly identifies a robust collection of revenue models that are currently thriving in the local marketplace. So what gives?

Hyper Revenue Watch | Newspaper | Popular Posts | Sales

Moneyball: Fixing Newspaper Web Sales

Traditional Newspaper management is just like the old guard in Baseball. That’s what you’ll think after watching Moneyball starring Brad Pitt as Oakland A’s general manager; Billy Beane. Based on a true story, Moneyball shows Beane going up against his old school, know-it-all, front office. He’s tired of being in last place and squeaking by…

Hyper Revenue Watch | Popular Posts | Television | Website Reviews & Training

Tribune WGN in Chicago. Web Sales Fail.

Selling premium online ad inventory for pennies. That’s something still happening at many local Newspaper, TV & Radio station websites. With all the advanced ad inventory systems available today, we scratch our head when we still see dumb inventory management. Even though we love that they use WordPress as a CMS, Tribune & WGN-TV in…