Popular Posts

Is WordPress a Local Newspaper & Radio Killer?

Some call WordPress a ‘Local Newspaper Killer’. The open source, online publishing platform just turned 12, and it keeps getting better with age. WordPress levels the playing field for those who create, share and serve. Will WordPress really kill local media outlets like newspaper and radio? Not exactly. But it’s certainly stealing much of readership …

Is WordPress a Local Newspaper & Radio Killer?Read More »

If Steve Jobs Ran Your Newspaper, TV or Radio Station

Loved the movie ‘JOBS’. Reminds me of this article I wrote a while back. But first… a look at the JOBS movie trailer: The story of Steve Jobs is beyond epic. There’s not many who could change the world of personal computers, music, phones and animated films in one lifetime. His character DNA was a …

If Steve Jobs Ran Your Newspaper, TV or Radio StationRead More »

wordpress newspaper cms

Newspaper, TV & Radio Disrupted by Fast Moving WordPress

WordPress on a tear. Local TV, Radio and Newspapers are taking notice. Well, at least the smarts ones are. To date, this open-source platform called WordPress has been adopted and endorsed by most CBS Broadcast properties, as well as divisions within The New York Times, People Magazine and other media orgs with brains and a …

Newspaper, TV & Radio Disrupted by Fast Moving WordPressRead More »

Online Disruption: Local Media Screwed?

Not so long ago, small business was at the mercy of Newspaper, TV & Radio. If you needed to advertise your Italian restaurant or car dealership, you had to call the big media players in town. Often, they played the role of Tony Soprano (or Nucky Thompson if you watch Boardwalk Empire on HBO). They …

Online Disruption: Local Media Screwed?Read More »

WordPress: Save Money. Make Money

Most local media companies still rely on expensive & proprietary CMS; Content Management Systems, for their digital content. Recently, CBS & Tribune smartly made the switch to WordPress. As Newspaper, TV and Radio see their local share of online revenue continue to slide, it’s even more important to cut expenses to the bone without hurting …

WordPress: Save Money. Make MoneyRead More »

Info-graphics. Local News Simplified.

We love info-graphics. This visual story telling is a great way to explain a complex idea, concept or piece of journalism through the use of imagery, graphics and short n’ sweet headlines. Did we need to hire a graphic designer? Nope. All that was needed was a few bucks to purchase a WordPress plug-in to …

Info-graphics. Local News Simplified.Read More »

A Digital Sale is Made on Every Call

When a local advertiser tells you they’re not interested in web advertising or digital marketing…and you walk away….that’s a sale. They ‘sold’ you on the fact that the Internet is not important to their business. When the Publisher or GM convinces you that a paywall is good for your news site, that’s a sale. They ‘sold you’ …

A Digital Sale is Made on Every CallRead More »

7 Habits of Profitable, Hyper Local News

Still no sustainable business model for online news? That’s crazy talk!

Quite often, we read reports of online editorial success and greater activity in the hyper-local space. Far too many announcements include remarks about revenue plans being explored, or the difficulty of finding a way to pay the bills. This is in direct conflict with our research and field-testing, that clearly identifies a robust collection of revenue models that are currently thriving in the local marketplace. So what gives?

Moneyball: Fixing Newspaper Web Sales

Traditional Newspaper management is just like the old guard in Baseball. That’s what you’ll think after watching Moneyball starring Brad Pitt as Oakland A’s general manager; Billy Beane. Based on a true story, Moneyball shows Beane going up against his old school, know-it-all, front office. He’s tired of being in last place and squeaking by …

Moneyball: Fixing Newspaper Web SalesRead More »

Tribune WGN in Chicago. Web Sales Fail.

Selling premium online ad inventory for pennies. That’s something still happening at many local Newspaper, TV & Radio station websites. With all the advanced ad inventory systems available today, we scratch our head when we still see dumb inventory management. Even though we love that they use WordPress as a CMS, Tribune & WGN-TV in …

Tribune WGN in Chicago. Web Sales Fail.Read More »

Scroll to Top