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Jeff Jarvis, CUNY. Hyper Local News and Revenue. Looking Back.

Back in 2009, J-school professor; Jeff Jarvis, and Mark Potts of BackFence fame, asked me to contribute some online sales expertise to their ongoing research in hyper-local business models for news. These meetings, held at CUNY (City University of New York) were chock full of academics, journalists, investment and editorial …

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Your Banner Ads Suck. How to Fix Your Internet Marketing Plan.

Nothing kills Internet revenue for hyper local media…. like crappy banner design. You work so hard explaining the benefits of advertising on your local news-site. Then you blow it. You either have an overworked print designer create the banner, or you outsource the design work to someone who has no …

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Is WordPress a Local Newspaper & Radio Killer?

Some call WordPress a local newspaper killer. The open source, online publishing platform keeps getting better with age. WordPress levels the playing field for those who create, share and serve. Will WordPress really kill local media outlets like newspaper and radio? Not exactly. But it’s certainly stealing readership & listener …

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If Steve Jobs Ran Your Newspaper, TV or Radio Station

Loved the movie ‘JOBS’. Reminds me of this article I wrote a while back. But first… a look at the JOBS movie trailer: The story of Steve Jobs is beyond epic. There’s not many who could change the world of personal computers, music, phones and animated films in one lifetime. …

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wordpress newspaper cms

Newspaper, TV & Radio Disrupted by Fast Moving WordPress

WordPress on a tear. Local TV, Radio and Newspapers are taking notice. Well, at least the smarts ones are. To date, this open-source platform called WordPress has been adopted and endorsed by most CBS Broadcast properties, as well as divisions within The New York Times, People Magazine and other media …

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Online Disruption: Local Media Screwed?

Not so long ago, small business was at the mercy of Newspaper, TV & Radio. If you needed to advertise your Italian restaurant or car dealership, you had to call the big media players in town. Often, they played the role of Tony Soprano (or Nucky Thompson if you watch …

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WordPress: Save Money. Make Money

Many local media companies still rely on expensive & proprietary CMS; Content Management Systems, for their digital content platforms. Recently, CBS & Tribune smartly made the switch to WordPress. As Newspaper, TV and Radio see their local share of online revenue continue to slide, it’s even more important to cut …

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Info-graphics. Local News Simplified.

We love info-graphics. This visual story telling is a great way to explain a complex idea, concept or piece of journalism through the use of imagery, graphics and short n’ sweet headlines. Did we need to hire a graphic designer? Nope. All that was needed was a few bucks to …

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A Digital Sale is Made on Every Call

When a local advertiser tells you they’re not interested in web advertising or digital marketing…and you walk away….that’s a sale. They ‘sold’ you on the fact that the Internet is not important to their business. When the Publisher or GM convinces you that a paywall is good for your news site, …

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7 Habits of Profitable, Hyper Local News

Still no sustainable business model for online news? That’s crazy talk!

Quite often, we read reports of online editorial success and greater activity in the hyper-local space. Far too many announcements include remarks about revenue plans being explored, or the difficulty of finding a way to pay the bills. This is in direct conflict with our research and field-testing, that clearly identifies a robust collection of revenue models that are currently thriving in the local marketplace. So what gives?

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