Get Smart Digital provides highly effective methods that help you run digital as a ‘profit-first’ business.
20+ years of hands-on digital experience, combined with high-profile Newspaper, Broadcast & local business success.
Mel, Your knowledge and experience in what works, and what doesn’t, to generate online revenues is sorely needed in the Broadcast industry. Your recommendations are simple to follow, practical, and can be executed immediately. Feedback from attendees was as high as we’ve ever gotten.
Mel is charismatic, easily captures attention of the crowd and takes the time to build a story that can make the most difficult concepts seem easy. Before the client seminar (where Mel trained our sales staff) he addressed the most common objections. Our ‘Web 101 for Small Business’ seminar was a huge success; we generated over $132,000 in revenue and signed 26 new advertisers.
Providing digital training for local businesses has been a goal of ours for quite some time. Glad we used Mel Taylor & Get Smart Digital.
Mel's broad media background across traditional & new media platforms, his stage presence, and ability to effectively de-mystify new media jargon.
We received rave reviews for the event. We met all sales goals for digital ad sales. Attendance figures exceeded everyone’s expectations. Mel Taylor's program plan was detailed and made our job in event management extremely easy.
Mel Taylor has sold web for newspapers, radio & television. He knows how to get past low CPM’s & remnant ads. We hired Mel at WTEN in Albany and saw immediate benefits. In addition to innovative internet training for our sales team, Mel worked closely with the news director and web developer. Our site is now more appealing to our advertisers as well as our viewers. The best part: revenue is up.
When we heard Mel Taylor at the Mega-Media conference in St. Petersburg, Fla., we all agreed: “We need to hire him.” We’re glad we did. Mel created a strategic roadmap for moving faster and deeper into online media. Before he arrived, we didn’t know where to start. After he left, we had a clear, step-by-step vision of what to do, how to execute and how to generate more revenue!