Really smart people... sometimes make.... not-so-smart decisions. This thought came to mind as I witness Newspaper companies increasingly cede control of their most important asset: local reader and … [Read More...]
They did it again. Facebook, once again, changed the rules on how your social media posts are seen. But hey, what do you expect from a free service? Beware: Facebook & Social Media not cool with … [Read More...]
Pod-casting is just one tactic that Newspapers are well qualified to leverage in their quest for re-invention…and survival. Radio and local advertisers would be wise to pay attention to how the … [Read More...]
For decades, Radio and Newspaper advertising worked reasonably well for local business. Much of this success was due to the pseudo-monopoly held by media companies. (They controlled printing press … [Read More...]
Guest interview on AC Primetime Radio. Playground Pier in Atlantic City. One of the most effective additions to our work with local news websites....has been 'pod-casting'. Simply put, pod-casting … [Read More...]
I spent 15 years as a Rock DJ in Philadelphia. Loved it. But then that damn inter-web thingy happened. In the late 90's, I had my dream job; mid-days after Howard Stern. 94 WYSP, the biggest Rock … [Read More...]
Even More SMART Stuff...
- Tell Your Own Story. Become The Media.
- Newspapers are Dead. Digital Journalism and Marketing are Not.
- Old School PR & Public Relations is Dead
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