America East Newspaper Conference 2013

Session: Leveraging Hyperlocal Tools to Make an Impact

Apr 9, 2013, 1:00 PM – 2:15 PM
Hurricane Sandy had an unexpected effect on our local media company recently. The storm made landfall right on our front step…here in Brigantine, New Jersey. A visit by President Obama added to the interest of the work we do on BrigantineNOW.com, a hyperlocal community website. Traffic to BrigantineNOW surged to well over 50k pageviews per day.

We quickly leveraged the low-cost & high-functionality of the WordPress CMS. This session will share the story of how WordPress, Vimeo, Email, Twitter, SEO, YouTube, Google+ and other open source tools were used to dominate local news coverage, and quickly grow advertiser revenue in this resort town, just north of Atlantic City.

Speaker(s):
Mel Taylor, President, Mel Taylor Media

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