America East Newspaper Conference 2013

Session: Leveraging Hyperlocal Tools to Make an Impact

Apr 9, 2013, 1:00 PM – 2:15 PM
Hurricane Sandy had an unexpected effect on our local media company recently. The storm made landfall right on our front step…here in Brigantine, New Jersey. A visit by President Obama added to the interest of the work we do on, a hyperlocal community website. Traffic to BrigantineNOW surged to well over 50k pageviews per day.

We quickly leveraged the low-cost & high-functionality of the WordPress CMS. This session will share the story of how WordPress, Vimeo, Email, Twitter, SEO, YouTube, Google+ and other open source tools were used to dominate local news coverage, and quickly grow advertiser revenue in this resort town, just north of Atlantic City.

Mel Taylor, President, Mel Taylor Media

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