America East Newspapers and WordPress: Hyperlocal Weapon of Choice

Another year zipped by as we prepare for the 2013 America East Newspaper Conference in Hershey, Pa..

If you attended my standing-room only session last year, you’ll already know that much of what I discussed, unfortunately came true.

The past 12 months have featured more newsroom lay-offs, down-sizing, and a quicker pace of advertiser erosion. Making matters worse, was the concurrent  growth of the content management platform called WordPress

Even though the official America East session title is:

Leveraging Hyperlocal Tools to Make an Impact

We think the sub-title should be: WordPress is our “Communication Weapon of Choice”.

America East Newspaper SESSION:  Apr 9, 2013, 1:00 PM  –  2:15 PM

The tools and platforms for profitable hyper local websites keep getting better, easier to use and a whole lot cheaper. WordPress is a major reason for these welcomed advances. No longer must a local news organization be trapped by expensive and clunky content management systems.
In this eye-opening session, you’ll learn how local news sites like www.BrigantineNOW.com leverage the low-cost and high-functionality of WordPress, combined with best of breed ‘plug-ins’ for video, email, classifieds, community calendars and more.
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