Digital Digest August 2011
Watch this monthly review of the top trends in web marketing and how it affects Newspaper.
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Habits of Profitable Local News Sites
What makes a local web strategy successful? It’s more that just growing page views, Facebook fans and winning industry accolades. Successful Newspaper, TV, Radio…and hyper local sites…. all have one thing in common: Lead by one…
Pricing & Inventory Management
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Pricing & Inventory Management
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Hyper Revenue Watch | Newspaper | Radio | Sales | Television
Newspaper & Broadcast Web Sales Fail
Newspaper, TV and Radio has been trying to crack the code of web revenue for a very long time. Many think there’s some secret formula that has yet to discovered. The NAB, RAB, NAA, and…
Web Revenue Mistakes of Broadcast & Print
TV gets 10% of local online ad spends. Radio gets less than 2%. Newspaper shares are in decline. Compare these lowly numbers to online-only companies like Patch, Reach Local, and Google that are now getting…
How to Price & Position your Hyperlocal Online Inventory.
Students of our online training courses & traveling workshops already know secret about pricing online inventory. Well, it’s not really a secret. It’s a public fact that many in traditional media would prefer to ignore….