Hyper Local Competition

The MultiMedia Key Executives Conference gets underway on Monday, Feb 21 in St. Petersburg, Florida. One of the best sessions of the event will the opening keynote featuring Clark Gilbert of Deseret Media. Clark overlooks one of the finest examples of forward thinking, local media properties featuring KSL-TV in Salt Lake City.

On Wednesday morning, I will present a session called Hyper-local; What the Competition is up to and Strategies to Succeed. It will be a comprehensive look at the business and revenue models of Patch, the hyper-local initiative from AOL. Attendees get details of Patch’s current plan, how and what they’re selling to local business, and their potential plans for 2011.

This session also takes a broad look at other online-only companies going after local ad budgets: Reach Local, DataSphere, Groupon, Facebook, Google and various Hyper-local publishers. Most importantly, this fact-based program will offer proven methods to effectively sell against this new group of digital competitors.


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