Radio broadcasters are hoping to see light at the end of this tunnel. If you listen closely, you can hear a growing contingency of broadcasters starting to ask about those up front, driving the digital bus to the revenue promised land.
Those who lead the Radio industry in the past are greatly appreciated. They did an admirable job. But today, some of those leaders may be ill-equipped to lead the industry into much more competitive times. That’s why many say it’s time to take off the blindfold, get real, and add some new blood to the mix.
Radio should avoid similar mis-steps made by Newspaper, an industry that once enjoyed a virtual monopoly in the classified revenues of Real Estate, Jobs and Automotive. Newspaper ignored Craigslist, Monster.com and AutoTrader.com. Today, those parts (classifieds) of their business are just about kaput.
Watch this short video clip of a webinar we did for a group of Radio executives. We call it a Digital Diagnostic for Radio. Sometimes we have to get real, bend over, and do a thorough evaluation of our inner workings in order to honestly assess and fix what ails us.