In this week’s DIGITAL DIAGNOSTIC, we did a review of The Sanibel-Captiva Islander; an Ogden Newspaper that publishes weekly in Florida. With tourism the dominant industry on this island paradise across from Fort Myers, we assumed Ogden would be tearin’ it up with digital revenue. Their print product is really strong with lot’s of advertiser support. Their online strategy could use a bit of help though.
Independent competitors are plentiful in South Florida. With tourists and snowbirds increasingly using smart-phones and search engines to find restaurants, hotel deals, and things to do, this website could be considered a non-starter. We love Ogden newspapers, but their Internet revenue strategy does not score high in our review.
Watch the short video clip below….from a recent training webinar….a no-holds barred ‘Digital Diagnostic’ of the Sanibel-Captiva Islander website. PLENTY of recommendations and instruction is provided within this clip.