Here’s a sample of the monthly video series we developed for SNPA: Publisher’s Digital Download
WE ARE SPARTANS ! So goes the battle cry from the movie….. ‘300’. Spartans are a proud people protecting their land and way of life from the incoming Persians. Do I smell a historical analogy coming on…
Your print & web folks…side by side…in the newsroom; the integrated newsroom. Forward thinking newspapers are evolving into multi-media news organizations; where print employees are mandated to see web as equally important as print…..and in some cases, MORE important than print….
Still no sustainable business model for online news? That’s crazy talk!
Quite often, we read reports of online editorial success and greater activity in the hyper-local space. Far too many announcements include remarks about revenue plans being explored, or the difficulty of finding a way to pay the bills. This is in direct conflict with our research and field-testing, that clearly identifies a robust collection of revenue models that are currently thriving in the local marketplace. So what gives?
Investors and fund managers are growing impatient. They wrote you a check based on the unrealistic pitch you threw at them: “I will build you a really cool, high traffic website” But after many years of red ink, where’s the money?
Gannett Broadcasting putting some of their local web sales on auto pilot? The media titan announced they’ll join Raycom, LocalTV LLC and other digitally frustrated media properties in outsourcing some web efforts. No surprise, they’re teaming up with DataSphere; the master…
Traditional media execs got another digital wake call with the demotion of a respected Newspaper editor. The Reason? “he did not have the background in digital media necessary to lead the paper going forward.” Are we on the verge of a massive, media management overhaul?