Do local television websites needs a revenue makeover? We think so. Leveraging the power of TV’s on-air reach and sales force….and combining that with the latest digital platforms….could really boost a broadcaster’s bottom line. It also helps sales reps get their hands on the digital budgets of advertisers.
WWSB Channel 7 is the local ABC affiliate in Sarasota, Florida. This Calkins Media TV property has the associated website called MySunCoast.com. As you might have noticed, that’s one heck of a valuable URL. MySunCoast.com has alot of upside potential….so we decided to review this site from the perspective of an advertiser.
Here’s some video from a recent ‘Digital Diagnostic’ webinar we did, focused on WWSB and the Sarasota market.