We know far too many businesses that do 99% of their marketing and advertising….using Facebook and other Social Media sites. Geez. It’s insane to build a business on land you can’t control. See: Digital Sharecropping.
As readers of Get Smart Digital know, we’ve been warning those who leverage Facebook for business purposes. Facebook can cut you and your business off anytime they want. It’s their platform. Not yours.
Social Media. There’s no such thing as a free lunch.
We hope the following story from the ‘Mailer-Lite‘ email company, will wake more of us up.
Most of us spend a lot of time and money building our FB and Instagram business pages to stay connected with our fans. But what happens when you wake up one morning and your pages are gone?
Facebook can delete your page for any reason. How do we know? It happened to us. Here is the message we received the day our page mysteriously vanished:
Imagine you have thousands of followers on social media. It’s a great accomplishment to build a large following. More followers open more opportunities to share your value.
But what happens if those social media channels vanish? You lose all of your followers. That is a horrible thought! It’s devastating for any business.
We spent a lot of time and money building up our FB page, but it was gone in the blink of an eye. It was a shock that something like this can happen, but at the same time, we knew that we did not lose our customers and fans because we had our subscriber list.
We never relied on social media to keep in touch with our audience. We still had our audience contacts in our email marketing database.
Read Full Story on Risks of Facebook: