Hyper Local News & Marketing
I spent 15 years as a Rock DJ in Philadelphia. Loved it. But then that damn inter-web thingy happened. In the late 90’s, I had my dream job; mid-days after
Guest interview on AC Primetime Radio. Playground Pier, Atlantic City. One of the most effective additions to our work with local news websites….has been ‘pod-casting’. Simply put, pod-casting is just
For many years, Facebook was a very good option for small & midsize businesses to use as a website replacement. Today, FB is now a ‘paid’ model. Business owners can
Loved the movie ‘JOBS’. Reminds me of this article I wrote a while back. But first… a look at the JOBS movie trailer: The story of Steve Jobs is beyond
There are plenty of hidden costs and risks in using Facebook & Twitter to promote your business. Local business, TV, Radio and Newspapers are placing big bets on social platforms
Webcast & tutorial studio set-up. Online training. Nice. Back light arrived. $20. Looks sweet. Soft colors. Light projected from floor to black cloth panels. $90. We upgraded the webcam too.
Lower cost and easier to use. Online tools and software to engage your hyper-local target audience. It’s never been easier and more affordable to become the most trusted source of
Facebook, YouTube and Twitter control a majority of news and information around the globe. Should they get broken up? Have they run afoul of anti-trust law? Even tech companies like
Relying entirely on social media is risky. No matter how free and easy, you don’t own your Facebook, Twitter, Instagram or YouTube page. But with a website, you can own
More local newspapers will shut down this year. Those still hanging on will either reduce pages or days of publication. Many will run syndicated content. The Internet started the journalism
Frustrated by digital growth? So were we. That’s why we started Get Smart Digital. We’re all about local, online sales strategy…..that works NOW…..not sometime in the future. We’re known for blunt, yet highly
How to fix common website errors. This video features the KMIR-TV Palm Springs Website Review from July 2012.
For years, we warned against trusting Facebook and other 3rd party platforms to build a business. We watched in astonishment as newspaper execs, radio owners and small business operators thought
What have we learned over the past 6 months of managing hyper-local news sites in the Atlantic City area? Glad you asked. Driving traffic to local news websites via social
Cities where newspapers shut down or downsize too much, see increase in government costs. Why? Lack of scrutiny over local deals, say researchers tracking the decline of local news outlets. When
Here’e a quick summary of best practices for those looking to succeed in the Hyper Local news & marketing space. Cut costs to the bone. Boot strap everything. Be cautious