Hyper Local News & Marketing
I spent 15 years as a Rock DJ in Philadelphia. Loved it. But then that damn inter-web thingy happened. In the late 90’s, I had my dream job; mid-days after
Guest interview on AC Primetime Radio. Playground Pier, Atlantic City. One of the most effective additions to our work with local news websites….has been ‘pod-casting’. Simply put, pod-casting is just
For many years, Facebook was a very good option for small & midsize businesses to use as a website replacement. Today, FB is now a ‘paid’ model. Business owners can
Loved the movie ‘JOBS’. Reminds me of this article I wrote a while back. But first… a look at the JOBS movie trailer: The story of Steve Jobs is beyond
There are plenty of hidden costs and risks in using Facebook & Twitter to promote your business. Local business, TV, Radio and Newspapers are placing big bets on social platforms
Maybe the most important job of a newspaper employee, radio pundit or news tweeter or blogger. Hyperlocal Watchdog Journalism. Keeping eyes on those driving the bus. Keep ’em honest. Trust,
Here’s some of the digital hardware and software we use to manage our Hyper-Local News & Marketing company. As of Dec. 2, 2022. Well-tested by me. Recommended. Great quality at
A few years back, I wrote a post called ‘If Steve Job Ran Your Newspaper, TV or Radio station.’ It was tough love for my media colleagues. Brutal, but needed.
Why mainstream media, especially newspapers, have lost their once loyal audience. Market dominance. over 75% read the paper everyday. But no more. Trust in corporate media now at an all-time
Been putting much effort & resources into our hyper-local news & info website called DownbeachBUZZ.com. Webcasting and email play a major role. View Samples: DownbeachBUZZ Real Estate Webcast. A WordPress
Finding and training the next set of journalist recruits. Local newspapers are wise to partner with the local college. Should be a fertile ground for finding online influencers and so-called
Webcast & tutorial studio set-up. Online training. Nice. Back light arrived. $20. Looks sweet. Soft colors. Light projected from floor to black cloth panels. $90. We upgraded the webcam too.
Lower cost and easier to use. Online tools and software to engage your hyper-local target audience. It’s never been easier and more affordable to become the most trusted source of
Facebook, YouTube and Twitter control a majority of news and information around the globe. Should they get broken up? Have they run afoul of anti-trust law? Even tech companies like
Relying entirely on social media is risky. No matter how free and easy, you don’t own your Facebook, Twitter, Instagram or YouTube page. But with a website, you can own
More local newspapers will shut down this year. Those still hanging on will either reduce pages or days of publication. Many will run syndicated content. The Internet started the journalism
Frustrated by digital growth? So were we. That’s why we started Get Smart Digital. We’re all about local, online sales strategy…..that works NOW…..not sometime in the future. We’re known for blunt, yet highly