Re-invent or Die. Radio DJ Transformed by The Internet
I spent 15 years as a Rock DJ in Philadelphia. Loved it. But then that damn inter-web thingy happened. In the late 90’s, I had my dream job; mid-days after Howard Stern. 94 WYSP, the biggest…
Mel Taylor Hyper Local Marketing Blog
Disrupting Radio & Newspaper. Podcast Powers Web in Atlantic City
Guest interview on AC Primetime Radio. Playground Pier, Atlantic City. One of the most effective additions to our work with local news websites….has been ‘pod-casting’. Simply put, pod-casting is just audio and radio on-demand. It’s…
Risk from Over Reliance on Facebook & Twitter
For many years, Facebook was a very good option for small & midsize businesses to use as a website replacement. Today, FB is now a ‘paid’ model. Business owners can develop and grow an audience,…
If Steve Jobs Ran Your Newspaper, TV or Radio Station
Loved the movie ‘JOBS’. Reminds me of this article I wrote a while back. But first… a look at the JOBS movie trailer: The story of Steve Jobs is beyond epic. There’s not many who…
The Risk of Using Facebook & Twitter to Promote Your Business
There are plenty of hidden costs and risks in using Facebook & Twitter to promote your business. Local business, TV, Radio and Newspapers are placing big bets on social platforms like Facebook and Twitter. They…
Hyper-local News; Podcasting and Live Video Streaming Update
Lower cost and easier to use. Online tools and software to engage your hyper-local target audience. It’s never been easier and more affordable to become the most trusted source of news and information in your…
Should Social Media Companies face Anti-Trust Laws?
Facebook, YouTube and Twitter control a majority of news and information around the globe. Should they get broken up? Have they run afoul of anti-trust law? Even tech companies like Amazon can remove you from…
Social Media Not Enough. Why Local Business needs a Professional Website
Relying entirely on social media is risky. No matter how free and easy, you don’t own your Facebook, Twitter, Instagram or YouTube page. But with a website, you can own it. Control it. Recommended: leverage…
Political & Social Justice Activism: Another Nail in Newspaper’s Coffin
More local newspapers will shut down this year. Those still hanging on will either reduce pages or days of publication. Many will run syndicated content. The Internet started the journalism purge well over 15 years…
Why We Started Get Smart Digital
Frustrated by digital growth? So were we. That’s why we started Get Smart Digital. We’re all about local, online sales strategy…..that works NOW…..not sometime in the future. We’re known for blunt, yet highly effective methods that push you…
KMIR TV Website Review
How to fix common website errors. This video features the KMIR-TV Palm Springs Website Review from July 2012.
Building Business on Facebook is Crazy
For years, we warned against trusting Facebook and other 3rd party platforms to build a business. We watched in astonishment as newspaper execs, radio owners and small business operators thought the ‘free’ platforms of Facebook,…
Hyper-Local News Websites, Work-Flow and WordPress. Fall 2019.
What have we learned over the past 6 months of managing hyper-local news sites in the Atlantic City area? Glad you asked. Driving traffic to local news websites via social media is getting tougher. Unless…
What Happens When Local Newspapers Downsize or Shut Down.
Cities where newspapers shut down or downsize too much, see increase in government costs. Why? Lack of scrutiny over local deals, say researchers tracking the decline of local news outlets. When local newspapers scale back operations,…
Hyper Local News Best Practices Spring 2019
Here’e a quick summary of best practices for those looking to succeed in the Hyper Local news & marketing space. Cut costs to the bone. Boot strap everything. Be cautious of vendors who re-package open…
Poynter Scandal – Why Very Few Trust Newspapers & Mainstream Media
The dying legacy media. Sad to watch our former information gatekeepers called newspaper, TV and Radio bleed jobs. Local newspapers suffering sharp declines in circulation and AD revenue. They’re losing the bully pulpit too. Time…